Modern Essentials for Children

Designed to help them look good and feel confident.

CONFIDENCE FOR EVERY DAY

Clothing that helps kids feel strong in who they are.

The Words They Wear

Affirmations placed for them to read throughout the day, chosen by you.

Affirmations placed for them to read throughout the day, chosen by you.

I am uniquely me.

Select an affirmation to see how it's worn.

I am uniquely me.

I am uniquely me.

Select an affirmation to see how it's worn.

I am uniquely me.

I am uniquely me.

Select an affirmation to see how it's worn.

I am uniquely me.

The Confidence Edit

Elevated staples, made to be worn in confidence.

Popular Now

BEST SELLER

4 Season Hoodie

Hoodies & Sweatshirts

BEST SELLER

Heavyweight Full Zip Hoodie

Hoodies & Sweatshirts

BEST SELLER

Midweight Short Sleeve Tee

Shirts

BEST SELLER

4 Season Sweatpants

Pants

The Confidence Edit

Elevated staples, made to be worn in confidence.

Popular Now

BEST SELLER

4 Season Hoodie

Hoodies & Sweatshirts

BEST SELLER

Heavyweight Full Zip Hoodie

Hoodies & Sweatshirts

BEST SELLER

Midweight Short Sleeve Tee

Shirts

BEST SELLER

4 Season Sweatpants

Pants

The Confidence Edit

Elevated staples, made to be worn in confidence.

Popular Now

BEST SELLER

4 Season Hoodie

Hoodies & Sweatshirts

BEST SELLER

Heavyweight Full Zip Hoodie

Hoodies & Sweatshirts

BEST SELLER

Midweight Short Sleeve Tee

Shirts

BEST SELLER

4 Season Sweatpants

Pants

Worn in the Real World

See how our community styles their favorites. Tap hotspots to shop the look.

Feel Good Clothes

All of our clothing features a subtle affirmation that offers kids a gentle reminder of their self worth throughout the day and each adventure.

Size Inclusive Fits

Designed for every child and every body, our fit is created to support comfort, confidence, and movement at every stage forward.

Elevated Details

Each piece is thoughtfully crafted with clean lines, durable construction, and premium details that feel as good as they look.

Gender Neutral

We encourage kids to dress in what feels right for them, with styles created to help them feel confident, comfortable, and true to themselves.

Earth Loving

From thoughtfully chosen fabrics to recyclable packaging, every decision is made with care for the planet and a focus on reducing our impact.

Shop by Category

Shop by Category

In Their Words

Real feedback from people who wear our pieces every day.

  • Deborah E.

    "I like that its a tiny message not super obvious. But the kiddo knows its there. During the schoolday a child sometimes needs a little boost”

    Premium Henley Shirt

  • Kim D.

    "Exceptional quality - absolutely LOVE the sweater and shorts I bought for my nephew’s birthday - and being able To choose the affirmations I wanted for him is amazing! I can’t wait for him to wear it!”

    Heavyweight Sweatshirt

  • Nancy H.

    “Love the quality, the soft comfortable feel, the different color pockets, and THE POSITIVE AFFIRMATION”

    4 Season Full Zip Hoodie

  • Brinda T.

    "We love how soft and comfy it is. Allowing our son to be comfortable and still his active self. Now that he can read all by himself, the positive messages on the clothing keeps him motivated at school."

    Heavyweight Sweatshirt

  • Cheryl B.

    "I am impressed by the quality of fabric, it is very well made. The positive inscriptions are a wonderful idea."

    Heavyweight Full Zip Hoodie

  • Kathleen P.

    "They are so well made and the material is lovely and colors are attractive. My four littles will love the soft feel! Don’t hesitate to order! Quick shipping and well wrapped!”

    Premium Henley Shirt

  • Sue K.

    "The shirt was a beautiful color and I loved the saying. I wish you made them for adults 🌟”

    Premium Henley Shirt

  • Catherine H.

    "Beautiful fabric and colors ! Love that young adults and kids can have affirmations that they see Every day”

    4 Season Hoodie

  • Trish S.

    "My kids absolutely love these sweatshirts. The quality and weight are excellent.”

    Heavyweight Hoodie

  • Lauren B.

    "The sweatshirt is incredibly soft. My son loves wearing it and loves the message on the sleeve.”

    4 Season Hoodie

  • Stephanie L.

    "this hoodie is so soft and plenty roomie for my large 9 yo son (5ft, 110lbs)…most kids clothes are just too tight for him but i think we will get at least a year with this hoodie. and of course i love giving him an encouraging reminder of how special he is:)”

    Heavyweight Full Zip Hoodie

  • Rachelle C.

    "Loved all the pieces that I’ve ordered! The quality is exceptional and loved the affirmation sayings on the sleeves. My granddaughters are my world and wanted them to have something that would make them feel special. Customer service was amazing! One of the items I’ve ordered had an issue and they gladly exchanged it for a better version with no up charge. I will definitely buy again!”

    4 Season Sweatpants

  • Marilyn R.

    "Well made, good feel. The color is beautiful, love the message on the sleeve. Good purchase!”

    4 Season Full Zip Hoodie

  • Jessica H.

    "This sweatshirt is so soft and comfortable. My daughter loves it! The message is meaningful and a reminder of her strength when she needs it.”

    4 Season Hoodie

  • Michell M.

    "These pants are so soft! They do fit a little on the larger side but that actually worked out well for us. My grandson is autistic and finds the “secret message from grandma” help him get through his sometimes challenging days at school. He loves them so much we are immediately placing another order! And they wash beautifully!”

    Heavyweight Sweatpants

  • Jaclyn T.

    "So impressed with the quality of this clothing. Everything from the packaging to the incredible softness of the material, the lined pockets with contrasting color, and the thumb holes on the sleeves. It’s wonderful and my son is so happy with it. He’s almost 9 and on the smaller side and we got size 9/10. It’s definitely big on him, but I’d rather that so he can grow into it. If you like a more fitted look I would size down. Highly recommend!”

    Heavyweight Full Zip Hoodie

  • Heidi Z.

    "What a beautiful quality shirt. And the best little messaging. You can tell so much care went into the design and packaging and even the little affirmation cards and box that came with my order. Love it! AND Made in Canada, how can you not support that? I would say sizing is a tiny bit bigger than other kid's brands, but that's great, my little guy will grow into it ❤️”

    Premium Long Sleeve Tee

  • Jessica G.

    "your clothing is made with such care and consideration of children and their inherent worth. what a lovely package to receive-from the box they are mailed in, to the affirmation tags-all included items radiate with the thoughtfulness that go into this brand. feels like love-for children, for the earth and our community. I will be a repeat customer for certain.”

    Midweight Short Sleeve Tee

  • Amanda L.

    "We bought the sage hoodie. It is so soft and made very well. I would say they run a bit big, but we are happy with it. (He will grow!) The contrasting sage and dark green look great and there’s a loop to hang it on the back. I love that you can choose a message for the sleeve. Very happy with the brand, quality, message and aesthetic.”

    4 Season Hoodie

  • Daniel P.

    "My son who is on the spectrum with sensory issues absolutely loves it! He says it’s super soft,comfy and the message on the sleeve helps when he is in school. Thank you!”

    Heavyweight Hoodie

  • Crystal C.

    "So. Freaking. SOFT!!!!”

    Premium Long Sleeve Tee

Our Cause Partner

Supporting Unstoppable Futures

Supporting Unstoppable Futures

We believe in creating change beyond clothing. 1% of every sale supports the Child Mind Institute, helping children and families facing mental health and learning challenges—and building a more confident, empowered future for all.

Stay Connected to Confidence

Get first access to new styles, affirming stories, and small reminders to help kids feel their best.

Stay Connected to Confidence

Get first access to new styles, affirming stories, and small reminders to help kids feel their best.

Stay Connected to Confidence

Get first access to new styles, affirming stories, and small reminders to help kids feel their best.